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Profit analytics & insights for Amazon sellers

Know your true profit on every Amazon SKU

Every Amazon fee, ad cost and inventory cost reconciled per order — with restock alerts, the reimbursements Amazon owes you, and insights that show where profit is won and lost.

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Amazon Selling Partner Appstore Software Partner Get it on Google Play
works with Amazon marketplaces

Built by people who’ve spent 10+ years in Amazon 3d-party tools

10+
Proven

A Decade in Amazon Tools

10+ years building the Amazon 3rd party software sellers run their business on — we know where Amazon’s data breaks.

Seller-Led

Built With Sellers

Shaped by the people who use it. We read every message and build around what sellers actually need.

Fair

Honest, Seller Pricing

Start free, then pay just a few dollars a month as you grow — priced for small and mid-size sellers, never more than it needs to be.

Crafted

A Joy to Use

A modern app that’s genuinely powerful yet easy to use — beautifully designed, fast, and a world away from the clunky tools sellers put up with.

The Dashboard

Your whole business, on one beautiful dashboard

Revenue and profit by period, Amazon fees, inventory health, and your best and worst products. Comprehensive, but clean and easy to read, and updated automatically.

See your dashboard free

Summary Boards

Net revenue, profit and key ratios across every period — at a glance.

Today
Jun 20
NET REVENUE
$412
NET PROFIT
$168
Units sold19
Units returned0
Net Margin40.8%
ROI96.2%
Yesterday
Jun 19
NET REVENUE
$386
NET PROFIT
$151
Units sold17
Units returned1
Net Margin39.1%
ROI91.4%
Last 7 Days
Jun 13 – Jun 19
NET REVENUE
$2.94K
NET PROFIT
$1.31K
Units sold128
Units returned3
Net Margin44.6%
ROI142%
Last 30 Days
May 21 – Jun 19
NET REVENUE
$5.86K
NET PROFIT
$2.71K
Units sold313
Units returned6
Net Margin46.3%
ROI187%

Analytics Overview

Profit trend and sales-vs-returns over time.

Profit & Loss Overview
Last 30 Days
Net Revenue COGS Op. Expenses Net Profit
$0$2k$4k$6kMay 21May 24May 31Jun 7Jun 14
Sales & Returns
Last 30 Days
Units sold Units returned
0100200300May 23May 30Jun 6Jun 13Jun 19

Where the money goes

Fee breakdowns and live inventory health.

Fees & expenses
Last 30 Days
$1.67K
Amazon fees
FBA Fulfillment Fee59%
Referral Fee40%
Refund Commission1%
$31.80
Other expenses
Placement Service91%
Storage Fees5%
Recurring4%
Inventory Health
FBA DOMINANT
$3.68K
STOCK VALUE
$13.89K
POTENTIAL REVENUE
In Stock878
Restocking7
SKUs23
Out of Stock2
Problematic1
FBA
99.43%
873 units · 22 SKUs
FBM
0.57%
6 units · 1 SKU

Best & worst performers

Your top and bottom products, ranked automatically.

📈 Top 5 by Revenue
1
Bamboo Cutting Board Set
SG-40918 · B0C7X2K9PL
$1.2K
2
Memory Foam Pillow
SG-31755 · B0B9QH4M2T
$1.1K
3
Stainless Steel Water Bottle
SG-22640 · B0D1F8N3RV
$911
4
LED Desk Lamp
SG-58102 · B0A4T6Y1WK
$755
5
Ceramic Coffee Mug
SG-19283 · B0E5R7P2QJ
$644
📦 Top 5 by Units Sold
1
Ceramic Coffee Mug
SG-19283 · B0E5R7P2QJ
71
2
Silicone Baking Mat
SG-47011 · B0C2M9X6TD
60
3
Yoga Mat Pro
SG-38260 · B0B7K1L4HN
54
4
Cotton Bath Towels
SG-50194 · B0D8W3F5RY
47
5
Wireless Charging Pad
SG-61728 · B0A9N2Q7VM
34
🏆 Highest Margin
1
2
3
+5 products
↩️ Refund Amount
1
2
3
+5 products
🔁 Units Returned
1
2
3
+5 products
📉 Lowest Margin
1
2
3
+5 products

Profit & Loss

Know what you actually keep

Pulls your sales, Amazon fees, ad spend, refunds and cost of goods into one P&L — so you can read net profit, margin and ROI by month, product or order, and see exactly where your profit is leaking.

Profit & Loss
Jan–Jun 2026
···AprMayJunYTD
Revenue···$39,420$41,005$42,360$241,880
Refunds···($3,910)($4,160)($4,295)($24,271)
Discounts···($2,240)($2,380)($2,455)($14,020)
Reimbursements···$305$330$348$1,961
Other income···$300$322$340$1,906
Net revenue···$33,875$35,117$36,298$207,456
COGS···($11,780)($12,210)($12,640)($72,309)
Gross profit···$22,095$22,907$23,658$135,147
Gross margin···65.2%65.2%65.2%65.14%
Amazon fees···($8,920)($9,280)($9,560)($54,584)
Other expenses···($5,650)($5,910)($6,080)($34,837)
Operating expenses···($14,570)($15,190)($15,640)($89,421)
Net profit$45,726.00Net margin 22.0% · ROI 63.2%
Get your P&L free See how it works

Want to look around first?

Open our demo account and explore the full app, preloaded with sample data — no sign-up required.

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Inventory

Know your stock — and its true cost

Track stock across FBA and FBM, plan restocks before you run out, and see your real cost of goods — lot by lot, not a blended guess.

  • Product overview — FBA & FBM stock, value and days of cover, all in one view.
  • Per-product performance — Sales, sell-through and returns for every SKU.
  • True COGS, lot by lot — Every unit costed from the real purchase lot it came from.
Manage your inventory Learn more
Per-product performance
Transactions & Finance

Reconcile every order, refund, track any Income and Expense

Orders, refunds and reimbursements sync from Amazon automatically; add your own expenses and mileage on top, so the full money trail lives in one place.

OrdersRefundsReimbursementsRemovals
See real profit on every order

Every order reconciled from Amazon with each fee, tax and your FIFO cost broken out — so you see true net profit and margin, order by order.

Know what returns really cost

Track every refund with the fees you don't get back and the reason behind it, so returns stop quietly eating your margin.

Reclaim what Amazon owes you

Lost, damaged and overcharged units are surfaced automatically, so you can file for reimbursement and recover every dollar.

Track every removal & disposal cost

Removal orders and disposal fees are logged against the right SKUs, so aged-inventory decisions show up in your real numbers.

Your books, beyond Amazon

Add income, expenses and mileage by hand, set recurring entries and categorize everything — the full money trail in one place, ready for tax time.

Start tracking free
Order details
#999-2345678-9012345FBAShippedSettled
Order placedDec 26, 2026
Items / Units
1 / 25
Revenue
$1,249.75
COGS
$550.00
Net profit
$322.31
Order items (1)
Instant Pot Duo 7-in-1 Electric Pressure Cooker
SKUINSTANT-POT-DUO-7IN1ASINB07PXGQC1Q
Supplier
Wholesale D…
Avg cost
$22.00
Units
25
List price
$49.99
Net profit
$353.50
Financial breakdownUSD
Revenue$1,249.75
Item price$1,249.75
Discounts—
Fees−$318.25
Referral fee−$187.50
FBA fulfillment fee−$130.75
COGS−$550.00
Taxes (non-profit impact)−$31.19
Item tax−$26.50
Shipping tax−$3.69
Marketplace facilitator tax−$31.19
Net profit$322.31Margin 25.8%
Refund details
#111-2345678-9012345FBA
Refund processedMar 10, 2026
Units returned
1
Sellable units
0
Refund amount
$249.00
Profit impact
−$20.00
Refund items (1)
Apple AirPods Pro (2nd Generation) Wireless E…
SKUAPPLE-AIRPODS-PRO2ASINB0BDHWDR12
Supplier
Multi-Source
Avg cost
$149.40
Ret / Sell
1 / 0
Refund
$249.00
Impact
−$20.00
Return events (2)
Return date / reason
SKU / disposition
Units / status
Mar 8, 2026
Item defective
APPLE-AIRPODS-PRO2
UNSELLABLE
1
Inventory return
Mar 2, 2026
Refund requested
APPLE-AIRPODS-PRO2
IN TRANSIT
1
Customer return
Financial breakdownUSD
Refund amount−$249.00
Item price−$249.00
Shipping price−$3.99
Discounts$5.00
Item promotion discount$3.00
Shipping promotion discount$2.00
Fees credited back$21.20
Amazon referral fee$15.00
Refund commission−$0.45
FBA fulfillment fee$8.50
Variable closing fee$0.60
Fixed closing fee$0.40
Gift wrap commission$0.50
Tax service fee$0.35
Profit impact−$20.00Margin −8.0%
Reimbursements
File a case
AllLostDamagedFee errors
Recovered YTD
+$3,180
Pending
$155
Open cases
2
Mar 14
Lost — warehouseReimbursed
FBA-STR-32OZ · 12 units
+$284.40
Mar 11
Damaged — warehousePending
FBA-STR-24OZ · 5 units
+$118.75
Mar 8
Customer return not returnedReimbursed
WB-LID-BLK · 3 units
+$71.85
Mar 4
Inbound shipment discrepancyReimbursed
CASE-12PK · 8 units
+$210.00
Mar 1
Fee overcharge — weightReimbursed
Multiple SKUs
+$42.30
Feb 26
Damaged — warehousePending
BTL-BRUSH · 4 units
+$36.00
Removals
AllReturn to sellerDisposal
Units removed
148
Removal fees
−$67.00
Disposed
36
Mar 13
Return to sellerCompleted
FBA-STR-32OZ · 60 units
−$33.00
Mar 10
DisposalCompleted
WB-LID-CRACKED · 24 units
−$3.60
Mar 7
Return to sellerIn transit
CASE-12PK · 18 units
−$9.90
Mar 4
DisposalCompleted
BTL-DENT · 12 units
−$1.80
Mar 1
Return to sellerCompleted
FBA-STR-24OZ · 34 units
−$18.70
Finances
Add entry
AllIncomeExpensesMileage
Other income
+$4,820
Expenses
−$7,340
Mileage
1,240 mi
Mar 15
Helium 10 subscriptionRecurring
Software
−$99.00
Mar 12
Mileage — supplier run
Mileage · 84 mi
−$56.28
Mar 9
Wholesale resale payout
Other income
+$1,250.00
Mar 6
Prep center fee
Prep & logistics
−$420.00
Mar 3
Storage unit rentRecurring
Storage
−$320.00
Mar 1
Shipping supplies
Supplies
−$186.40

Insights

3 live · 6 coming

Deeper Intelligence, Built Into Your Workflow

Nine layers of intelligence on top of your data — so SellerGuards doesn't just track what happened, it tells you what to do next. Three are live today; the rest are rolling out to beta users.

Live now

The whole profit drop broken into its causes, a four-week forward forecast, and the SKUs doing the damage — ranked.

6 drivers
isolated behind the drop
4 weeks
of forward forecast
See Profit Intelligence
Live now

One score for whether your stock is healthy, named SKUs to restock or clear, and the capital sitting in dead stock.

72/100
stock health score
$8,400
locked in dead stock
See Inventory Intelligence
Live now

Every product across daily, weekly, monthly or yearly periods on revenue, profit, ROI or units — one row per SKU, shaded to show direction.

4 periods
daily through yearly
4 metrics
revenue, profit, ROI, units
See Growth Trends
In development

Who buys, how often they come back, and what a repeat customer is actually worth over their lifetime.

31%
of orders from repeat buyers
$74
lifetime value per customer
Join the beta
In development

Get notified the moment something needs attention — a stockout risk, a margin drop, a spike in returns — before it costs you.

12
alerts this week
<1 min
to know what changed
Join the beta
!
In development

A short summary in your inbox every week: what moved, what it cost, and the few things worth doing next.

1 email
a week, no dashboard needed
3 actions
prioritised for you
Join the beta
In development

A rolling view of cash coming in and going out, so you stay ahead of reorders, payouts and the lean weeks.

$18,400
cash in, next 30 days
6 wks
of runway ahead
Join the beta
$
In development

Automatically surface lost, damaged and overcharged units — and file the claims — so you recover every dollar Amazon owes you.

$3,920
recovered last quarter
128
claims auto-filed
Join the beta
In development

TACOS and true profit per campaign, so you can cut wasted spend and pour budget into what actually converts.

18%
blended TACOS
−30%
wasted ad spend
Join the beta

Research & Sourcing

Know if a product is worth selling on Amazon — before you buy it

Search any keyword or ASIN for live Amazon data — profit potential, competition, Buy Box and FBA fees — then scan barcodes in-store and save sourcing lists. All in one research workspace.

Explore Product Research
Beta - Live Now

Free While We're In Beta

Research & Sourcing, Inventory & FIFO costing, Order Transactions and Profit & Loss are live today — all of it free, for every seller. Insights are still shipping, and beta users get access automatically as they go live.

Early adopter bonus: sign up during beta and keep your launch pricing for a full year after paid plans begin.

Pricing

One Price Right Now: Nothing

No plans to compare, no trial countdown, no feature locked behind a tier. Connect your Amazon account and use everything that's live — and whatever happens after beta, there will always be a free tier.

$0 /mo

Every live module, for every seller, during beta.

No credit card

Sign up with an email, authorize Amazon, done. Nothing to cancel.

After beta

The free tier stays free. Paid plans start at $12.99/mo, and we'll tell you well before anything changes.

Start free — no card needed

Support

We're Here to Help

Have a question or need a hand? Reach out directly or join our seller community.

Email Support

Send us a message and we'll get back to you. We're a small team and we read every message.

support@sellerguards.com

Facebook Community

Join our seller group to share tips, ask questions, and connect with other SellerGuards users.

Join the Group

From the blog

Practical guides on Amazon fees, inventory costing and profit — written from the numbers, not the theory.

See all articles
📦 August 17, 2026 What Q4 inventory really costs on Amazon

Storage roughly triples from October, the aged surcharge stacks on top, and cutting stock too far triggers a third fee.

📈 July 19, 2026 TACoS vs ACoS: which ad metric to actually watch

ACoS moves with bids and seasonality. TACoS tracks how much of your whole business depends on ads.

💰 May 11, 2026 FBA reimbursements: finding the money Amazon owes you

The six claim categories, where to find each one in Seller Central, and how the payout is calculated.

📊 May 11, 2026 COGS and FIFO costing, explained

What belongs in cost of goods, why lot-level costing changes your margin, and the errors that inflate profit.

Amazon Data Protection Policy Compliant

We use the Official Selling Partner API (SP-API) — your account stays 100% safe & compliant with Amazon's Terms of Service.

Your Data,
Your Control

Your account only

We only access data from your own Amazon seller account — never anyone else's.

No data aggregation

We never aggregate, share, or resell your seller data to any third party.

Official SP-API only

All data is retrieved directly via Amazon's official SP-API with your explicit authorization.

For your use only

All information is used solely for your own business management — nothing else.

Research, Inventory, Finances —
All in One Place.

Open your free beta account and put Research & Sourcing, Inventory, Order Transactions and Profit & Loss to work today — with insights rolling out next.

Open your free account