Amazon profit-analytics tools, compared

SellerGuards vs Sellerboard

Both tools reconcile every Amazon fee and track your true cost of goods. This is an honest, side-by-side look at where each one is strongest — so you can pick the profit tool that fits how you actually run your business.

Last reviewed July 2026 · Sellerboard details from their public site; verify current pricing on each vendor's page.

SellerGuards

A precise profit-accounting platform for Amazon sellers. True FIFO lot-based cost of goods, a real month-by-month P&L, reimbursement recovery and a built-in finance module for your whole business — in a clean, fast interface. Built by a team with 10+ years in Amazon profit analytics.

Starts free FIFO cost of goods Real P&L US marketplace
Sellerboard

An established, all-in-one seller suite trusted by 20,000+ Amazon sellers. Profit dashboard with 100+ fees, inventory and restock planning, built-in PPC bid automation, an email autoresponder for review requests, and coverage for every Amazon marketplace worldwide.

From ~$15/mo PPC automation Autoresponder All marketplaces

Feature-by-feature comparison

FeatureSellerGuardsSellerboard
Real-time profit dashboardEvery Amazon fee broken outYes — reconciled per order from SP-APIYes — accounts for 100+ fees
FIFO cost of goodsMargins on what you actually paidYes — purchase-lot level; updates as buy price changesYes — FIFO COGS supported
Month-by-month P&LFull financial statementYes — real P&L, every cost and marginYes
Reimbursement recoveryMoney Amazon owes youYes — lost/damaged inventory trackingYes — identifies lost-inventory refunds
Inventory & restock planningYes — FBA & FBM stock, restock alertsYes — stock alerts, PO planning
Non-Amazon bookkeepingIncome, expenses, mileageYes — Finance module with recurring entries, tax-readyPartial — indirect expense tracking
PPC bid automationNo — ad spend folded into profit, no auto-biddingYes — profitability-based bid automation
Email autoresponder / review requestsNoYes
Listing-change & Buy Box alertsNoYes
Product research / sourcingYes — search, scan & calculate profit before you buyNo — post-purchase focus
Marketplace coverageUS today — more rolling out automaticallyWorldwide
Account connectionOfficial Amazon SP-API (OAuth) — never stores your passwordAmazon API connection; Chrome extension available
Free trialStarts free1-month free trial, no card required
Starting priceFree, then a few dollars a month as you grow~$15–$63/mo by order volume & features

Sellerboard capabilities and pricing are summarized from their public website and may change. Always confirm current details on sellerboard.com before deciding.

Which one should you choose?

Choose SellerGuards if…
  • You want cost-of-goods accuracy down to the individual purchase lot, so margins reflect exactly what each batch cost.
  • You want a real month-by-month P&L plus a place to log non-Amazon income, expenses and mileage so your books are tax-ready.
  • You value a clean, fast, modern interface and want to start free while you grow.
  • You sell on Amazon US and also want product research and reimbursement recovery in the same place.
Choose Sellerboard if…
  • You sell across multiple Amazon marketplaces outside the US and need coverage everywhere today.
  • You want built-in PPC bid automation and an email autoresponder for review requests inside one tool.
  • You want listing-change and Buy Box loss alerts to monitor competitors.
  • You prefer a long-established platform with a large existing user base.

Both tools offer a free way to try them. The fastest way to decide is to connect your account to each and compare the numbers against your own settlement reports.

See your true profit in a couple of minutes

Connect once via Amazon's official SP-API. Every order is automatically costed from your real FIFO purchase lots, so you get accurate per-order profit and a live P&L — free to start.

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Want the numbers before you commit? Try the free profit calculator →

Frequently Asked Questions

What is the difference between SellerGuards and Sellerboard?

Both are profit-analytics tools for Amazon sellers that break down every fee and track cost of goods. Sellerboard is an established, all-in-one suite with PPC automation, an email autoresponder and support for every Amazon marketplace worldwide. SellerGuards focuses on precise profit accounting — true FIFO lot-based cost of goods, a real month-by-month P&L, reimbursement recovery and a built-in finance module for non-Amazon income and expenses — in a clean, fast interface. SellerGuards currently supports the US marketplace, with more rolling out.

Is SellerGuards cheaper than Sellerboard?

Both are built for small and mid-size sellers rather than enterprise budgets. Sellerboard's plans run from roughly $15–$63 per month depending on order volume and features. SellerGuards starts free and stays a few dollars a month as you grow. Compare the current numbers on each pricing page, since plans change over time.

Do both tools calculate cost of goods with FIFO?

Yes, both support FIFO (first-in, first-out) cost accounting. SellerGuards tracks cost at the purchase-lot level, so each unit's COGS reflects the exact price you paid for that specific batch, and margins update automatically as your buy price changes across lots.

Does SellerGuards have PPC automation like Sellerboard?

Not today. Sellerboard includes built-in PPC bid automation and an email autoresponder for review requests. SellerGuards is focused on profit accuracy — FIFO cost, real P&L, order financials and reimbursements — and pulls your ad spend into your profit numbers, but it does not automate bids. If PPC automation is essential to you, that is a point in Sellerboard's favor.

Which Amazon marketplaces does each tool support?

Sellerboard supports Amazon marketplaces worldwide. SellerGuards currently supports the US marketplace (Amazon.com), with more marketplaces on the way — once you connect, new marketplaces switch on automatically as they roll out. If you sell in the EU, UK or elsewhere today, Sellerboard has broader coverage right now.