A dashboard that tells you profit is down is a dashboard that leaves you guessing. Profit Intelligence breaks the change into its actual drivers, names the SKUs bleeding margin, projects where the next four weeks land, and flags the prices worth changing.
Free during beta · No credit card · Connects through Amazon’s official SP-API
Illustrative sample data
Profit fell 63% this period — but was it a revenue problem, a fee problem or a cost problem? SellerGuards compares the period against the one before it and attributes every dollar of the change to a specific driver: revenue, refunds, reimbursements, other income, discounts, other expenses, COGS and Amazon fees. The drivers add up to the change exactly, so nothing hides in a rounding gap.
Period against period. Current versus previous for whatever range you pick, with the percentage move called out.
Eight named drivers. Not a single “other” bucket — refunds, discounts and reimbursements are separated from COGS and Amazon fees.
Direction you can read at a glance. Red is what cost you profit, green is what gave it back — so a fee increase never looks like a win.
Illustrative sample data
The forecast projects profit forward from your own order history, fee structure and FIFO cost basis — not from a flat average. A curve bending toward zero is a restock decision, an ad-spend decision or a price decision you still have time to make. A flat month tells you the plan is working.
Built on your real costs. Projected margin uses the lot costs you actually paid, so the forecast doesn’t inherit an averaged-out COGS.
A total, not just a shape. One projected figure for the window, with the daily curve underneath it.
Updates as the data does. Every settlement, refund and purchase lot you record pulls the projection back toward reality.
Illustrative sample data
SellerGuards reads velocity against margin per SKU and surfaces the listings where the price is working against you — a healthy margin that isn’t selling, or a fast seller priced below what it could carry. Each suggestion comes with the current price, a suggested price and the sentence explaining why.
Both directions. Decrease to move stagnant stock, increase where sell-through says the market will carry it.
Margin-aware, not just price-aware. Suggestions are checked against your real FIFO cost and Amazon’s fees, so a “decrease” never quietly walks you into a loss.
You stay in control. No repricing happens automatically — SellerGuards makes the case, you make the call.
Insulated Stainless Water Bottle, 32 oz — Matte Black
Low sales velocity (9 units sold) with a healthy margin (41%). A price reduction may improve conversion.
Silicone Baking Mat Set, 3-Pack — Half Sheet
Sell-through up 34% while margin sits below target (18%). Room to raise price without losing velocity.
Illustrative sample data
A portfolio-level decline is almost never portfolio-wide. This table ranks every SKU by how much profit it cost you against the previous period, and splits that impact across revenue, COGS, Amazon fees, refunds, discounts and reimbursements — so you can tell a demand problem from a fee problem before you touch the listing.
| Item | Revenue | COGS | Amazon Fees | Refunds | Discounts | Reimbursements | Profit Impact |
|---|---|---|---|---|---|---|---|
Silicone Baking Mat Set, 3-Pack | −$2,410.80 | $688.20 | $742.35 | $0.00 | $24.90 | $0.00 | −$955.35 |
Insulated Stainless Water Bottle, 32 oz | −$1,840.25 | $412.60 | $486.10 | $0.00 | $0.00 | $0.00 | −$941.55 |
Bamboo Cutting Board, Large | −$1,286.40 | $318.75 | $344.20 | $0.00 | $9.80 | $0.00 | −$613.65 |
Cotton Weighted Blanket, 15 lb | −$974.10 | $226.40 | $261.55 | $0.00 | $0.00 | $0.00 | −$486.15 |
Illustrative sample data
Ranked by profit impact. The worst offender is the first row — no sorting, filtering or spreadsheet export required.
Six components per SKU. The same drivers as the portfolio view, applied at the SKU level so the cause travels with the symptom.
SKU and ASIN on every row. Copy either one straight into Seller Central without hunting for the identifier.
True COGS, not an estimate. Cost comes from your FIFO purchase lots, so a margin squeeze from a pricier restock shows up as exactly that.
Profit Intelligence doesn’t run on estimates or a blended cost average. It reads the same reconciled data the rest of SellerGuards is built on.
Orders, refunds, reimbursements and every fee line come straight from Amazon — not scraped, not approximated.
Margins are computed from the purchase lots you actually paid for, so cost changes surface as cost changes.
Manual expenses, recurring costs and non-Amazon income are in scope too, so the drivers reflect the actual business.
Connect your Amazon account and SellerGuards turns your own orders, fees and lot costs into a straight answer for why profit moved — and what to do about it next.
Free during beta. A free tier stays after beta.