Feature Documentation
Insights
Coming Soon
Insights surfaces the intelligence hidden inside your data — cashflow forecasts, SKU-level profitability, inventory velocity, PPC performance, FBA reimbursement opportunities, and proactive alerts. Rather than making you dig through numbers yourself, Insights surfaces what matters and flags what needs attention.
Insights is currently in development. This documentation reflects the planned feature set. You'll be notified when it becomes available in your account.
Insight Modules
Insights is organized into six focused modules. Each one answers a different business question and works independently — you don't need to have all features set up to benefit from any individual module.
Money Back (FBA Reimbursements)
Amazon loses or damages FBA inventory regularly, but doesn't always reimburse you automatically. Money Back tracks every unit that went missing and cross-references it against reimbursements received — showing you exactly what Amazon still owes.
- Identifies unreimbursed lost and damaged inventory
- Shows dollar value of outstanding claims
- Tracks reimbursement status over time
- Helps you file claims with Amazon before the window closes
SKU Profit & Performance
See profit, margin, and ROI broken down by individual SKU — so you know exactly which products are driving your business and which ones are dragging it down.
- Revenue, net profit, and ROI per SKU
- Units sold and refund rate per product
- Sortable by any metric to surface top and bottom performers
- Trend charts per SKU for 7, 30, 90, 365-day windows
Cashflow
Track the actual cash moving in and out of your business over time — not just accounting profit. See when Amazon pays out, when large expense batches hit, and how your cash position changes week over week.
- Weekly and monthly cashflow chart
- Amazon disbursement timeline
- Expense timing analysis (when costs cluster)
- Running cash position estimate
Inventory Velocity
Understand how fast each SKU is selling and how long your current stock will last. Use velocity data to time reorders before you run out — without over-buying.
- Daily and weekly sell-through rate per SKU
- Days of stock remaining based on current velocity
- Reorder timing recommendations
- Slow-mover identification (high storage cost risk)
PPC Analytics
Understand how your Amazon advertising spend is affecting your overall profitability — not just ACOS, but the full picture including organic sales impact.
- Ad spend as a percentage of revenue (TACOS)
- PPC cost per order and cost per unit sold
- Organic vs. paid sales ratio per SKU
- Profit margin before and after ad spend
Smart Alerts
Get notified when something in your business needs attention — before it becomes a problem. Alerts are generated automatically based on your data and thresholds you configure.
- Low stock alerts (days remaining below your threshold)
- Margin compression detected on a SKU
- Potential lost or unreimbursed inventory flagged
- Unusual refund rate spike on a product
Configuring Alerts
Smart Alerts are pre-configured with sensible defaults, but you can customize thresholds per SKU or globally across your account.
Recommended setup: Start by setting a low-stock threshold for your top 10 SKUs. This is the alert most sellers find immediately valuable — it prevents stockouts that would otherwise tank your BSR and Buy Box eligibility.