Dashboard
The Dashboard is the one-screen read on your business: headline metrics for whatever date range you choose, how they compare to the period before, trend charts, your best and worst products, where your money is going, and the state of your stock. It is the page to open when you want to know how things are going without deciding in advance what to look at.
Summary Boards
The top block is a row of metric cards for a single date range:
- Net Revenue, Net Profit and Net Margin — what came in, what you kept, and what share that is
- COGS and Operating Expenses — the two cost sides of the same period
- ROI and TACoS — return on what you spent, and total ad cost as a share of sales
- Units Sold and Units Returned — volume, and the volume that came back
Use the date range picker beside the heading to change the period. Presets run from Today and Yesterday through Last 7 / 14 / 30 Days, This Month, Last Month, This Quarter, Last Quarter, Last Year and YTD, plus a custom range.
The Details button on a board opens a full profit and loss breakdown for that range in a drawer, without leaving the page.
Comparing against a previous period
The Compare selector in the page header controls the change figure shown on every summary card:
| Setting | What the cards show |
|---|---|
| Off | Just the value for the selected range, with no change figure. |
| Previous Period | Change against the immediately preceding range of the same length — last 30 days against the 30 before it. |
| Previous Year | Change against the same dates a year earlier. The one to use for anything seasonal, where the preceding period is not a fair comparison. |
Your choice is remembered in the browser, so the Dashboard opens the way you left it.
Analytics Overview
Below the summary cards, the Analytics Overview charts revenue, cost and profit over time so you can see the shape of a period rather than only its total. It carries its own date range picker, independent of the summary boards above — so you can hold a long trend on screen while changing the headline numbers, or the reverse.
Top and bottom products
Six ranked cards surface the products worth looking at, for the selected range:
| Card | Why it is worth a look |
|---|---|
| Top 5 by Revenue | Where your sales are actually concentrated. |
| Top 5 by Units Sold | Volume leaders — often a different list from the revenue one. |
| Highest Margin Products | What to protect, restock and advertise. |
| Lowest Margin Products | Candidates for a price change, a cost renegotiation, or discontinuing. |
| Top 5 by Refund Amount | Money going back out, ranked by value. |
| Top 5 by Units Returned | Ranked by count instead — a cheap product with a high return rate shows up here rather than above. |
Where the money goes
Two breakdowns sit side by side, each with a running total:
Inventory Health
A compact read on your stock position, without opening the Inventory page:
- Stock Value — what your current inventory cost you, at your real FIFO cost
- Potential Revenue — what that stock is worth if it sells at current prices
- In Stock and Restocking — units available now, and units on the way
- SKU counts, including how many are Out of Stock or otherwise problematic
If the Dashboard is empty
Seeing No data to display means there is nothing in the selected range to summarize. Usually one of:
| Cause | What to do |
|---|---|
| No Amazon account connected yet | Connect one — see Connect Your Amazon Account. |
| Connected, but the first sync has not finished | Wait for the sync to complete; you are notified when it does. |
| The range genuinely has no activity | Widen it — Today is empty early in the day. Try Last 30 Days or YTD. |
| You are looking at the wrong store | With several stores connected, the Dashboard shows the default one. Switch stores, or change the default. |
The empty state links straight to Inventory and Transactions, which are the two pages that put data behind these numbers.