Precise
profit analytics and insights
for Amazon sellers

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📊
Complete Profit Analytics Dashboard, P&L, and every order, fee, refund & SKU.
📦
FIFO Inventory & True COGS Costs tracked lot by lot, so every margin is real.
💡
Insights & Money Back Cashflow, forecasts, stock alerts & reimbursements.
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Built by people who’ve spent 10+ years in Amazon 3d-party tools

10+
Proven

A Decade in Amazon Tools

10+ years building the Amazon 3rd party software sellers run their business on — we know where Amazon’s data breaks.

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Built With Sellers

Shaped by the people who use it. We read every message and build around what sellers actually need.

Fair

Honest, Seller Pricing

Start free, then pay just a few dollars a month as you grow — priced for small and mid-size sellers, never more than it needs to be.

Crafted

A Joy to Use

A modern app that’s genuinely powerful yet easy to use — beautifully designed, fast, and a world away from the clunky tools sellers put up with.

Your whole business, on one beautiful dashboard

Revenue and profit by period, Amazon fees, inventory health, and your best and worst products. Comprehensive, but clean and easy to read, and updated automatically.

Summary Boards

Net revenue, profit and key ratios across every period — at a glance.

Today
Jun 20
NET REVENUE
$412
NET PROFIT
$168
Units sold19
Units returned0
Net Margin40.8%
ROI96.2%
Yesterday
Jun 19
NET REVENUE
$386
NET PROFIT
$151
Units sold17
Units returned1
Net Margin39.1%
ROI91.4%
Last 7 Days
Jun 13 – Jun 19
NET REVENUE
$2.94K
NET PROFIT
$1.31K
Units sold128
Units returned3
Net Margin44.6%
ROI142%
Last 30 Days
May 21 – Jun 19
NET REVENUE
$5.86K
NET PROFIT
$2.71K
Units sold313
Units returned6
Net Margin46.3%
ROI187%

Analytics Overview

Profit trend and sales-vs-returns over time.

Profit & Loss Overview
Last 30 Days
Net Revenue COGS Op. Expenses Net Profit
$0$2k$4k$6kMay 21May 24May 31Jun 7Jun 14
Sales & Returns
Last 30 Days
Units sold Units returned
0100200300May 23May 30Jun 6Jun 13Jun 19

Where the money goes

Fee breakdowns and live inventory health.

Fees & expenses
Last 30 Days
$1.67K
Amazon fees
FBA Fulfillment Fee59%
Referral Fee40%
Refund Commission1%
$31.80
Other expenses
Placement Service91%
Storage Fees5%
Recurring4%
Inventory Health
FBA DOMINANT
$3.68K
STOCK VALUE
$13.89K
POTENTIAL REVENUE
In Stock878
Restocking7
SKUs23
Out of Stock2
Problematic1
FBA
99.43%
873 units · 22 SKUs
FBM
0.57%
6 units · 1 SKU

Best & worst performers

Your top and bottom products, ranked automatically.

📈 Top 5 by Revenue
1
Bamboo Cutting Board Set
SG-40918 · B0C7X2K9PL
$1.2K
2
Memory Foam Pillow
SG-31755 · B0B9QH4M2T
$1.1K
3
Stainless Steel Water Bottle
SG-22640 · B0D1F8N3RV
$911
4
LED Desk Lamp
SG-58102 · B0A4T6Y1WK
$755
5
Ceramic Coffee Mug
SG-19283 · B0E5R7P2QJ
$644
📦 Top 5 by Units Sold
1
Ceramic Coffee Mug
SG-19283 · B0E5R7P2QJ
71
2
Silicone Baking Mat
SG-47011 · B0C2M9X6TD
60
3
Yoga Mat Pro
SG-38260 · B0B7K1L4HN
54
4
Cotton Bath Towels
SG-50194 · B0D8W3F5RY
47
5
Wireless Charging Pad
SG-61728 · B0A9N2Q7VM
34
🏆 Highest Margin
1
2
3
+5 products
↩️ Refund Amount
1
2
3
+5 products
🔁 Units Returned
1
2
3
+5 products
📉 Lowest Margin
1
2
3
+5 products
See your dashboard free

Know what you actually keep

Pulls your sales, Amazon fees, ad spend, refunds and cost of goods into one P&L — so you can read net profit, margin and ROI by month, product or order, and see exactly where your profit is leaking.

A P&L that builds itself

Your sales, fees, refunds and COGS roll up into a real income statement — net revenue, gross profit, operating expenses and net profit, with margins and ROI all calculated for you. Read it at a glance to see whether a period is improving, or hand the statement to your accountant at tax time without rebuilding anything in a spreadsheet.

Get your Profit Loss statement
Profit & Loss
Jan–Jun 2026
···AprMayJunYTD
Revenue···$39,420$41,005$42,360$241,880
Refunds···($3,910)($4,160)($4,295)($24,271)
Discounts···($2,240)($2,380)($2,455)($14,020)
Reimbursements···$305$330$348$1,961
Other income···$300$322$340$1,906
Net revenue···$33,875$35,117$36,298$207,456
COGS···($11,780)($12,210)($12,640)($72,309)
Gross profit···$22,095$22,907$23,658$135,147
Gross margin···65.2%65.2%65.2%65.14%
Amazon fees···($8,920)($9,280)($9,560)($54,584)
Other expenses···($5,650)($5,910)($6,080)($34,837)
Operating expenses···($14,570)($15,190)($15,640)($89,421)
Net profit$45,726.00Net margin 22.0% · ROI 63.2%

Revenue from the whole business

Brings together your Amazon sales, refunds, reimbursements, promo discounts and shipping income — and lets you add income from other channels you log in. Your top line reflects the whole business, not just one marketplace.

View your revenue details

What each sale really costs

Product cost comes from real FIFO lots, not blended averages — then each Amazon fee is broken out: referral, FBA fulfillment, refund commissions, storage and shipping chargebacks. Add your own costs and see what each sale really costs you.

See your true costs

Want to look around first?

Open our demo account and explore the full app, preloaded with sample data — no sign-up required.

Open the demo account

Know your stock — and its true cost

Track stock across FBA and FBM, plan replenishments with per-lot COGS, and see how each SKU really performs — without a spreadsheet.

Explore Inventory ManagementHow FIFO costing works

Product overview

Each product on one screen — its identity, how it’s selling and what it’s earning. The header carries the title, image, fulfillment type and the SKU, ASIN and FNSKU. Below sit two readouts side by side: stock health — units in stock, open orders, active FIFO lots, average daily sales, days of cover and a health status — next to the money — average cost, revenue, net profit, ROI and the capital tied up in that SKU.

Manage your inventory

Per-product performance

See how one SKU is doing over time. Pick a 7-, 30-, 90- or 365-day window and get that product’s revenue, COGS, net profit, ROI, units sold and sell-through rate — with revenue, profit and units plotted day by day, so you can catch a product gaining momentum or starting to slide before it shows up in the bank.

See SKU performance
Sales performance

Know your real COGS, lot by lot

Each purchase batch becomes its own lot — buy cost, supplier and date. Sales draw from the oldest lot first, so every unit’s COGS is what you actually paid for it. As your purchase price shifts between batches, your margins move with it instead of hiding behind a blended average.

Track your true COGS

Reconcile every order, refund, track any Income and Expense

Orders, refunds and reimbursements sync from Amazon automatically; add your own expenses and mileage on top, so the full money trail lives in one place.

OrdersRefundsReimbursementsRemovals

See the real profit on every order

Every FBA and FBM order carries its real profit, with buy cost matched to the exact FIFO lot it sold from. Revenue, Amazon’s referral and fulfillment fees, taxes and COGS net out per order — so you can tell which sales actually made money and which barely broke even.

View your order profit
Order details
#999-2345678-9012345FBAShippedSettled
Order placedDec 26, 2026
Items / Units
1 / 25
Revenue
$1,249.75
COGS
$550.00
Net profit
$322.31
Order items (1)
Instant Pot Duo 7-in-1 Electric Pressure Cooker
SKUINSTANT-POT-DUO-7IN1ASINB07PXGQC1Q
Supplier
Wholesale D…
Avg cost
$22.00
Units
25
List price
$49.99
Net profit
$353.50
Financial breakdownUSD
Revenue$1,249.75
Item price$1,249.75
Discounts—
Fees−$318.25
Referral fee−$187.50
FBA fulfillment fee−$130.75
COGS−$550.00
Taxes (non-profit impact)−$31.19
Item tax−$26.50
Shipping tax−$3.69
Marketplace facilitator tax−$31.19
Net profit$322.31Margin 25.8%

Know what returns really cost — and why they happen

Each refund is itemized to the dollar: the amount returned to the buyer, which FBA fees come back and which you forfeit, the refund commission, and the COGS you lose when a unit comes back unsellable. You also see the reason and disposition for every return, so you can spot the products and problems quietly draining your margin.

Check your refunds
Refund details
#111-2345678-9012345FBA
Refund processedMar 10, 2026
Units returned
1
Sellable units
0
Refund amount
$249.00
Profit impact
−$20.00
Refund items (1)
Apple AirPods Pro (2nd Generation) Wireless E…
SKUAPPLE-AIRPODS-PRO2ASINB0BDHWDR12
Supplier
Multi-Source
Avg cost
$149.40
Ret / Sell
1 / 0
Refund
$249.00
Impact
−$20.00
Return events (2)
Return date / reason
SKU / disposition
Units / status
Mar 8, 2026
Item defective
APPLE-AIRPODS-PRO2
UNSELLABLE
1
Inventory return
Mar 2, 2026
Refund requested
APPLE-AIRPODS-PRO2
IN TRANSIT
1
Customer return
Financial breakdownUSD
Refund amount−$249.00
Item price−$249.00
Shipping price−$3.99
Discounts$5.00
Item promotion discount$3.00
Shipping promotion discount$2.00
Fees credited back$21.20
Amazon referral fee$15.00
Refund commission−$0.45
FBA fulfillment fee$8.50
Variable closing fee$0.60
Fixed closing fee$0.40
Gift wrap commission$0.50
Tax service fee$0.35
Profit impact−$20.00Margin −8.0%

Reclaim what Amazon owes you

See what Amazon owes you when it loses or damages your inventory, and track each case through to payment. Every reimbursement posts to your P&L at the right amount, so you know what you’ve actually recovered.

Find your reimbursements
Reimbursements
File a case
AllLostDamagedFee errors
Recovered YTD
+$3,180
Pending
$155
Open cases
2
Mar 14
Lost — warehouseReimbursed
FBA-STR-32OZ · 12 units
+$284.40
Mar 11
Damaged — warehousePending
FBA-STR-24OZ · 5 units
+$118.75
Mar 8
Customer return not returnedReimbursed
WB-LID-BLK · 3 units
+$71.85
Mar 4
Inbound shipment discrepancyReimbursed
CASE-12PK · 8 units
+$210.00
Mar 1
Fee overcharge — weightReimbursed
Multiple SKUs
+$42.30
Feb 26
Damaged — warehousePending
BTL-BRUSH · 4 units
+$36.00

Track every removal and disposal cost

Return-to-seller and disposal orders log automatically with their unit counts and fees — so your stock stays accurate and the removal cost shows up in profit, not as a mystery deduction.

Track your removals
Removals
AllReturn to sellerDisposal
Units removed
148
Removal fees
−$67.00
Disposed
36
Mar 13
Return to sellerCompleted
FBA-STR-32OZ · 60 units
−$33.00
Mar 10
DisposalCompleted
WB-LID-CRACKED · 24 units
−$3.60
Mar 7
Return to sellerIn transit
CASE-12PK · 18 units
−$9.90
Mar 4
DisposalCompleted
BTL-DENT · 12 units
−$1.80
Mar 1
Return to sellerCompleted
FBA-STR-24OZ · 34 units
−$18.70

Track Income/Expense, your accounting software

Not just Amazon — record any income or expense your business has. Wholesale or off-platform sales, prep, software, storage, supplies and mileage all live in one ledger, so SellerGuards keeps your books and your P&L reflects the whole business at tax time. Make any entry recurring and it posts itself on schedule.

Manage your finances
Finances
Add entry
AllIncomeExpensesMileage
Other income
+$4,820
Expenses
−$7,340
Mileage
1,240 mi
Mar 15
Helium 10 subscriptionRecurring
Software
−$99.00
Mar 12
Mileage — supplier run
Mileage · 84 mi
−$56.28
Mar 9
Wholesale resale payout
Other income
+$1,250.00
Mar 6
Prep center fee
Prep & logistics
−$420.00
Mar 3
Storage unit rentRecurring
Storage
−$320.00
Mar 1
Shipping supplies
Supplies
−$186.40

Insights

Coming soon

Deeper Intelligence, Built Into Your Workflow

We're planning a full suite of insights on top of your data — so SellerGuards doesn't just track what happened, it tells you what to do next.

Money Back
Automatically identify lost inventory, damaged units, and fee overcharges so you can recover every dollar Amazon owes you.
Open Cases $4,821.49 identified
Lost FBA Inventory
3 units · B08XYZ1234
$1,240.00
Recovered
Refund Not Returned
Order #113-4829301
$89.99
Pending
Damaged in Warehouse
1 unit · B07ABC5678
$340.00
Recovered
Fee Overcharge
Aug – Oct 2024
$42.50
Recovered
SKU Profit & Performance
See real net profit for every SKU after fees, ad spend, COGS, and refunds — ranked so you know exactly where to focus.
Top SKUs Sorted by net margin
Wireless Earbuds
$2,840
28.4% margin
Phone Case
$1,240
22.1% margin
USB-C Cable
$890
18.7% margin
Screen Protector
$320
9.2% margin
Cashflow
Stay ahead of reorders and payouts with a rolling view of incoming cash and upcoming expenses over the next 30 days.
Next 30 Days Net +$8,420
Amazon Payout
Est. Nov 15
+$6,200
Reorder — Earbuds
Due Nov 12
−$4,800
Reorder — Phone Cases
Due Nov 18
−$1,800
FBA Storage Fees
Est. Nov 30
−$280
Inventory Velocity
Track sell-through rates and days of supply for every SKU so you can reorder on time and avoid costly stockouts.
Stock Health 2 items need reorder
Wireless Earbuds
12 days
Phone Case
28 days
USB-C Cable
45 days
Screen Protector
62 days
PPC Analytics
See TACOS and true profit per campaign so you can cut wasted spend and double down on what's actually working.
Campaigns TACOS 8.4% avg
Earbuds — Auto
Spend $420 · TACOS 6.2%
$1,840
profit
Phone Case — Broad
Spend $180 · TACOS 9.8%
$620
profit
USB-C — Exact
Spend $95 · TACOS 14.2%
$180
profit
Screen Protector — Auto
Spend $210 · TACOS 11.5%
$360
profit
Smart Alerts
Get notified the moment something needs your attention — low stock, return spikes, lost buy box, or a filed reimbursement.
Alerts 3 need attention
Low Stock — Wireless Earbuds
12 days of supply remaining
2h ago
Return Spike — USB-C Cable
Return rate +340% this week
3h ago
Buy Box Lost — Phone Case
Competitor undercut by $1.00
1d ago
Reimbursement Filed — B07ABC
$340.00 case submitted
Just now
Research & Sourcing

Know If a Product Is Worth Selling On Amazon — Before You Buy It

Search any keyword or ASIN and get live Amazon data — profit potential, competition, Buy Box analysis, and FBA fees — before you commit a dollar.

Explore Product Research
Desktop & Mobile

SellerGuards runs entirely in your browser — no app to download. Use the full desktop view at home, or take it to the store floor on your phone. Add it to your home screen for one-tap access anywhere.

Keyword & ASIN Search

Type any keyword or ASIN and get a live list of matching Amazon products — title, image, ASIN, UPC, BSR, and category rank all in one view.

Buy Box & Competitive Offers

See who owns the Buy Box and at what price, then check every active offer side by side — price, condition, FBA vs FBM — so you know exactly what you're up against before listing.

Profit Calculator

Enter your buy cost and instantly see net profit, margin, and ROI after Amazon referral fee, FBA fulfillment, and storage fees. Adjust sell price or prep cost to model different scenarios.

Purchase Lists & Search History

Save promising products to sourcing lists with supplier, quantity, buy cost, and expiry date. Your full search history is always there when you want to revisit a product later.

Barcode Scan via Camera or Bluetooth

Scan products instantly — use your phone camera in-store without typing a UPC, or connect a Bluetooth scanner for hands-free sourcing. Results load in seconds.

Start Product Sourcing Free
SellerGuards on Desktop and Mobile
Keyword and ASIN Search
Buy Box & Competitive Offers
Profit Calculator
Purchase Lists & Search History
Beta - Live Now

Start Free Today. Keep Beta Access As More Modules Ship.

Research, Inventory, Order Transactions and Profit & Loss are available today at no cost. Insights are still shipping, and beta users get access automatically as they go live.

Early adopter bonus: sign up in beta and keep your launch pricing for a full year after paid limits begin.

Pricing

Simple Beta Pricing For What Is Live Now

Research & Sourcing is free today. Paid tiers are shown in advance so early adopters know what pricing looks like once the broader operating system ships and higher-usage limits matter.

Free Forever

Free

For new Amazon sellers

$0 /mo forever

No credit card, ever

Create your free account

Always free · No expiry · No credit card

Limits (all time)

100 orders

1 user

Research & Sourcing

  • Keyword, ASIN & barcode search
  • FBA profit calculator
  • Buy Box analysis & buy lists

Inventory & COGS

  • FBA & FBM stock tracking
  • FIFO cost tracking (true COGS)
  • Per-SKU performance

Orders & Finances

  • Orders, refunds & returns
  • Reimbursement & removal tracking
  • Income, expenses & mileage

Profit & Insights

  • Profit & loss statement
  • Margins, ROI & date ranges
  • Insights & alerts In Plan

During beta: no limits apply — explore everything free.

Roadmap modules with "Soon" badges are included for beta users as they launch.

Standard

For growing sellers

Locks in at Free during beta $12.99 /mo

Billed $155.88/year

Limits

3,000 orders / mo

1 user

Research & Sourcing

  • Keyword, ASIN & barcode search
  • FBA profit calculator
  • Buy Box analysis & buy lists

Inventory & COGS

  • FBA & FBM stock tracking
  • FIFO cost tracking (true COGS)
  • Per-SKU performance

Orders & Finances

  • Orders, refunds & returns
  • Reimbursement & removal tracking
  • Income, expenses & mileage

Profit & Insights

  • Profit & loss statement
  • Margins, ROI & date ranges
  • Insights & alerts In Plan

Growth

For expanding sellers

Locks in at Free during beta $19.99 /mo

Billed $239.90/year

Limits

6,000 orders / mo

1 user

Research & Sourcing

  • Keyword, ASIN & barcode search
  • FBA profit calculator
  • Buy Box analysis & buy lists

Inventory & COGS

  • FBA & FBM stock tracking
  • FIFO cost tracking (true COGS)
  • Per-SKU performance

Orders & Finances

  • Orders, refunds & returns
  • Reimbursement & removal tracking
  • Income, expenses & mileage

Profit & Insights

  • Profit & loss statement
  • Margins, ROI & date ranges
  • Insights & alerts In Plan

Professional

For serious, growing businesses

Locks in at Free during beta $28.99 /mo

Billed $347.88/year

Limits

15,000 orders / mo

4 users

Research & Sourcing

  • Keyword, ASIN & barcode search
  • FBA profit calculator
  • Buy Box analysis & buy lists

Inventory & COGS

  • FBA & FBM stock tracking
  • FIFO cost tracking (true COGS)
  • Per-SKU performance

Orders & Finances

  • Orders, refunds & returns
  • Reimbursement & removal tracking
  • Income, expenses & mileage

Profit & Insights

  • Profit & loss statement
  • Margins, ROI & date ranges
  • Insights & alerts In Plan

Support

We're Here to Help

Have a question or need a hand? Reach out directly or join our seller community.

Email Support

Send us a message and we'll get back to you. We're a small team and we read every message.

support@sellerguards.com

Facebook Community

Join our seller group to share tips, ask questions, and connect with other SellerGuards users.

Join the Group

Amazon Data Protection Policy Compliant

We use the Official Selling Partner API (SP-API) — your account stays 100% safe & compliant with Amazon's Terms of Service.

Your Data,
Your Control

Your account only

We only access data from your own Amazon seller account — never anyone else's.

No data aggregation

We never aggregate, share, or resell your seller data to any third party.

Official SP-API only

All data is retrieved directly via Amazon's official SP-API with your explicit authorization.

For your use only

All information is used solely for your own business management — nothing else.

Research, Inventory, Finances —
All in One Place.

Open your free beta account and put Research & Sourcing, Inventory, Order Transactions and Profit & Loss to work today — with insights rolling out next.

Open your free account